Peter McNally, President and Co-Founder

Peter works with senior executives and their organizations in the areas of marketing strategy, innovation, and organizational development.  As the architect of the CMO of the Future(SM) initiatives, and with more than 30 years of marketing, sales, and general management experience, Peter has a track record of delivering breathrough results and thinking.  

Peter spent the first 14 years of his career at PepsiCo, with the Frito-Lay, Taco Bell and Pizza Hut divisions.  He has had senior exective roles throughout his career -- CMO for American Security Group, SVP Strategic Planning for Assurant Group, Managing Director at Cyberstarts and CeO of Sunaro Inc.  Since 2015, Peter has worked with private equity firms on projects including:  market/company due diligence, facilitation of post acquisition growth plans and sell-side assessments.

Peter earned a Bachelor's degree in Managment from Babson College in Boston.  He currently resides in Atlanta, Georgia where he enjoys fly-fishing, tennis, cooking, and riding dirt bikes with his family.

Pat McMartin

Pat McMartin, Principal and Co-Founder

Pat brings with her 30 years of expertise in brand strategy and award-winning innovation and leadership direct marketing and CRM/CEM.  Pat led the ROMI optimization model at Dell which was recognized by the DMA and CEB as on the forefront of industry thinking.

She has held leadership positions with PepsiCo, Nestle, Kellogg's and Sara Lee.  She was honed with  Edison Awards for breaktrhough innovation and multiple EFFIES for ourstanding brand strategy.  She led the team to develop the Capital One brand strategy and "What's In Your Wallet" campaign, name to the Advetising AGE Top 50 for outstanding brand strategy.

Leveraging here early career experience with McKinsey & Co, she transitioned to marketing consulting working with both Fortune 500 and start ups -- T-Mobilie, Sunglass Hut, Lenscrafters, Royal Caribbean, P&G China, Mars, HomeAway.  Pat is very familiar with middle market private equity from market due diligence and startegy projects for private equity portco's.  

Pat earned a BA in Business and Economics from Trinity University and holds an MBA in Marketing and Finance for UT Austin.  Pat enjoys "burning down her kitchen"' and is an avid participant in the music scene in Austin.