In 2006, Ocean Spray was at a cross roads. The brand had not seen real growth for 10 years. Having fended off a hostile take over, management had to revive growth.
Working with a team from the Brand, Insights, and Agency, we led a Brand Strategy Assessment, fielding quantitative research to inform a path forward. This work led directly to the development of the “Straight from the Bog” campaign.
The Ocean Spray business has experienced consistent double digit growth and record Co-op profits since 2007.
charlotte-mcnally clients-over-united-states coaching consumer-packaged-goods-branding development e-commerce-marketing financial-services-marketing-branding growth-partner happy-customers healthcare-marketing heineken home-away industry-experts marketing network-management ocean-spray pat-mcmartin peter-mcnally purpose-growth-partners recruitment restaurant-branding roger-enrico talent-development technology-branding telecommunications-marketing tmobile trusted-partner walgreens walmart warren-buffet